Insignia has taken a leadership role in the $50 billion dollar promotional merchandise business. Currently the majority of promotional products produced are petroleum based and these products will have limited use and then disposed. There is a tremendous opportunity to convert promotional merchandise out of recycled material for the same cost.
Insignia's goal is to provide "eco-friendly" products to help the environment and create a positive image for the company that hands out or wears a logo identifying them with a company or property. The purpose of creating branded merchandise is to promote a company in a positive manner and branding a product made from recycled merchandise demonstrates a company values the earth and its population.
Insignia has partnered with many large Corporations and has owned licensing rights for some of the largest sporting properties in the world to help drive an environmentally friendly message. We have refined the use of making products of post consumer recycled PET bottles. Many of the recycled PET plastic bottles are being used to make new bottles and Insignia has developed a line of promotional items made out post consumer recycled PET bottles. These products include t-shirts, knit shirts, woven shirts, jackets, blankets, water bottles, clip boards and bags to name a few.
How does ordinary PET bottles transform to become a regular shirt using recycled materials? There is not much difference from the traditional way of producing a fabric using virgin polyester. The only difference is that the raw material comes from post consumer recycled plastic bottles. Once the bottles are sorted, they are then grinded into flakes. After that, they undergo a procedure where the flakes become chips and then turned into filament yarn. Once turned into filament yarn, they are then weaved to achieve the desired fabric texture and dyed according to color requirements. The look, feel and the overall quality of recycled PET garments are equal to the virgin polyester or dry fit shirts currently seen by all the biggest retail brands.
It is a small step toward the goal of sustainable consumption.